A Multinational Automobililty Company

BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Industry Innovation Insights

Accelerated Intrapreneurship

Diversification as a Driver

Opportunistic Deal Sourcing

Scoring Innovative Strategies

Reinforce ImPRession

BMW X TechNode

Since 2017, BMW has successfully tapped on TechNode’s expertise and ecosystem to enhance and actualise a series of its innovation strategies.

  • With deep research and knowledge on the current trend in the automobile industry, TechNode was actively involved in BMW’s innovation strategy brainstorming process. Once the direction was set, the team was quick to match a group of niche start-ups revolving around autonomous driving, digitalisation and Internet of Things.
  • To ensure a win-win situation for both BMW and start-ups, the team conducted a deep-dive sessions for the start-ups with simple yet targeted objectives to achieve BMW’s requirements within the shortest time span.
  • BMW was the official partner of TechCrunch Annual Hackathon in China and this has effectively increased BMW’s presence within the start-up community.